Hart and Soul Studio is rooted in soulful storytelling and strategic brand building. We specialize in creative direction, marketing strategy, brand development, visual identity, content creation, photoshoots, styling, partnerships and community.

Founded by Sarah Hartung after more than a decade shaping fashion, beauty, and lifestyle at brands like Free People, Madewell, and Blue Bottle Coffee, Hart and Soul was created with a mission: to tap into the hartspace and craft experiences that are both emotionally resonant and strategically driven.

With expertise spanning CPG, beauty and wellness, fashion, and luxury goods, Hart and Soul brings a deep understanding of what it takes to build and grow enduring brands—always with HART at the center of the story.